Digital Marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Small businesses can implement social media strategies to reach and engage existing and potential clients, while spreading the word about their products and services. In today's connected world, where customers research purchases online and seek recommendations from friends and family, it is in the best interest of most small businesses to have a vibrant and interactive social media presence.