ELEMENT : The element in the logo denotes Bulb which symbolizes Idea and same when tilted gives as impression of Beaker used in Scientific Experiments. Hence the Logo denotes
“Innoways : Scientifically backed up Innovative Ideas.”

STYLE : Apart from legibility and visibility, the use of capital letters can convey a sense of authority, professionalism, and confidence.

FONT : The style of the font is Bold. It gives the logo a bold and impactful appearance, which is aligned with the brand’s personality and values

COLOR : Indigo is rich and deep in color appearance as well as meaning. Indigo is perceived as a very sophisticated color and using indigo in a logo can evoke a sense of depth and inner knowledge, making it suitable for our brand.