Introduction When it comes to ads — logic sells less than emotion. People seldom decide based purely on rational arguments. Emotional resonance, or EQ, often drives reactions. In advertising, tapping into emotions can create memorable impact that lasts longer than flashy hype. In this post, we’ll explore what EQ in advertising means, why it works, …
Here’s the truth: A brand isn’t just a logo on a business card or a tagline that sounds good. It’s a living system — one that shapes perception, builds trust, and drives business value.The most successful brands in the world don’t rise by chance. They’re built deliberately around four strategic pillars that, when aligned, transform …
Beyond the Logo: What Makes a Brand Truly Powerful Read More »
Introduction Kumbh Mela is not just a festival — it’s a powerful convergence of spirituality, tradition, and collective faith. As one of the largest religious gatherings in the world, Kumbh Mela brings together millions of pilgrims, seekers, and devotees from across India and beyond. Beyond its spiritual significance, it has also become a Branding Masterstroke, …
Kumbh Mela: The Ultimate Spiritual Gathering and Branding Masterstroke Read More »
