In a world overloaded with content, logic informs—but emotion sells. That’s why Emotional Quotient (EQ) isn’t just a nice-to-have in advertising; it’s the game-changer. EQ in advertising is about going beyond demographics and diving into human truths. The best brands don’t just talk to you—they connect with you. They understand your hopes, your insecurities, your …
Here’s the truth: A brand isn’t just a logo on a business card or a tagline that sounds good. It’s a living system — one that shapes perception, builds trust, and drives business value.The most successful brands in the world don’t rise by chance. They’re built deliberately around four strategic pillars that, when aligned, transform …
Beyond the Logo: What Makes a Brand Truly Powerful Read More »
Kumbh Mela, one of the largest religious gatherings in the world, is not just a spiritual extravaganza but also a massive opportunity for brands to make their presence felt. Held every 12 years at one of the four sacred sites—Allahabad (Prayagraj), Haridwar, Nashik, and Ujjain—the Kumbh Mela attracts millions of pilgrims, saints, and seekers from …
Kumbh Mela: The Ultimate Spiritual Gathering and Branding Masterstroke Read More »
