Case StudyTitle: DOSS – Redefining Excellence in Minimally Invasive Obesity Treatment
Client: DOSS (Doctors for Obesity Surgery & Metabolic Sciences)
Background: DOSS, founded by esteemed surgeons Dr. Satish Pattanshetti and Dr. Neeraj Rayate, stands as a pioneering institution specializing in minimally invasive treatments for obesity and metabolic disorders. With a cumulative experience of 25 years and a track record of performing around 1000 surgeries annually, DOSS prides itself on delivering exceptional clinical outcomes.
Objective: DOSS aimed to solidify its position as a leading institution in obesity and metabolic surgeries, emphasizing its expertise and commitment to delivering superior clinical results. The goal was to leverage digital platforms to enhance visibility and connect with a wider audience seeking specialized medical care.
Strategy Implemented by Select Media Advertising Agency: Select Media Advertising Agency devised a strategic digital marketing plan to showcase DOSS’s expertise and treatment excellence in minimally invasive obesity surgeries.
Website Development and SEO: The agency revamped DOSS’s website, optimizing it for user experience and search engine visibility. This ensured that information about the clinic and its services was easily accessible to potential patients seeking specialized treatments.
Social Media Marketing and Content Creation: Select Media focused on leveraging social media platforms like Instagram, Facebook, LinkedIn, and Twitter. They created engaging conceptual designs, including images, gifs, and videos, highlighting DOSS’s expertise, patient care, and success stories.
Results Achieved: The collaboration between DOSS and Select Media Advertising Agency led to significant outcomes. The revamped website and enhanced SEO improved online visibility, making it easier for potential patients to find and access information about DOSS. The engaging content on social media platforms increased brand awareness and engagement, attracting a wider audience seeking obesity and metabolic treatment solutions.
Conclusion: Through a strategic blend of website optimization, SEO, and compelling social media content creation, Select Media successfully elevated DOSS’s digital presence. This facilitated a stronger connection with individuals seeking specialized treatments, reinforcing DOSS’s position as a premier institution for minimally invasive obesity and metabolic surgeries in India